Last Friday we had our first lecture for eBusiness Fundamentals. Our lecturer, Dallas, introduced us to the outline of the course and the assessment tasks and loading that each would be given towards our final mark (as most of our lecturers did in the first classes)
He also gave us a bit of an insight into how he got to where he is now as our lecturer. It was really good to have someone who had come from both an IT and a management background, and who had been out in the industry (rather than a pure IT academic) to teach us.
We started with some foundations of just what the internet is, a brief overview of its development and the rise of both the internet in general and the growing trend of eBusiness and eCommerce. It was quite interesting to learn that the 'internet' and the 'world wide web' were not interchangeable terms, but quite different things - the 'internet' being a massive underlying structure of networks, and the support structure for the 'world wide web' - which is a information sharing model applied "over" the internet.
We also learnt about the rise of Google. It has grown from a project started by two Stanford University students which began in a friends basement, to a company which has a market value of approximately $200 million dollars! I was a bit unsure of where the money would come from, as Google to me has always just been a search engine, but we learnt that Google makes the majority of its money through compiling marketing information on its users, which it then sells off to advertising and marketing companies as consumer data.
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